There's no denying it's a challenging time out there right now for small businesses. You've probably been wondering how you can improve your marketing efforts to withstand the affects of a recession. During economic downturns, consumers tend to become more cautious with their spending, making it...

The uncertain world we live in is changing the way that people buy. 

The lingering effects of the pandemic. The increased cost of living. Civil unrest in so many countries. The war in Ukraine.

Yes, it’s heavy! So how are people responding to this uncertainty? It may be subconscious but...

Share your pricing up front.

This is a great way to ensure that people that are enquiring about your product or service are pre-qualified, saving your time and theirs. You’ll put off those for whom you are too expensive (and therefore not your ideal customers) and those that enquire...

Short answer - NO

BUT... marketing using strategy has been proven to create better, more sustainable results.

Marketing your business with a scattergun, 'let's see if this works' approach can be successful, in the short term. But to get long term growth for your business, a strategic approach...

Are you pouring a lot of time, resources and money into your marketing but not getting the sales results you want? Here’s 3 reasons why this might be happening and what you can do about it. 

1 Focussing on tactics before strategy

Do you find yourself being more tactical focused than...