How to use pricing in your marketing to get more sales

Share your pricing up front.

This is a great way to ensure that people that are enquiring about your product or service are pre-qualified, saving your time and theirs. You’ll put off those for whom you are too expensive (and therefore not your ideal customers) and those that enquire will be prepared to pay the price of your offer. If there is no price you can put people off as people will often assume you are too expensive for them. 

It also lends authenticity to your offer - being transparent about the actual cost of your product/service can be welcomed by potential customers. 

I don't know about you but I get frustrated when I get to a landing page designed to 'convert' me at every step, yet I have to scroll down the ridiculously long sales page to actually find out the price. (I understand it as a tactic, yet I'm not a fan).

Should I put my prices on my website? YES!

People go to your website for information so definitely include pricing where you can. If you don't have complete prices at least give people an idea of the price involved, ie. 'Pricing starts from $X’. If you need room to fluctuate pricing based on what’s offered, give people an indication of costs.

Where else should you share your pricing?

• Don't be afraid to talk about the price in your social media content and emails.

• In social media ads to warm audiences - include your price so that you get leads from people who are genuinely interested in what you're offering.

• In your sales conversations - talking about your pricing is a necessary part of sales. Don't make your customers have to ask.

Don’t worry about scaring customers off with your pricing

People can be worried about putting people off. However, you know your worth and the value you offer to your customers through your pricing strategy, right? So you know that your price accurately represents the value your customers get. 

Plus, scaring some people off is what you actually want. 

You want your leads to come from people who are prepared to pay for what you're offering. After all, your time is valuable, if your customer knows your pricing upfront your time is less likely to be wasted. Leave the tyre kickers behind and share your pricing in your marketing.